The creator of this logo is Jessica Byrd, a graphic communications student at Clemson University. She is the winner of the “Bladder Health Logo Contest,” a nation-wide contest where graphic artists entered their original designs in hopes that one of them would be chosen for this campaign.
The humming bird is used because it is a symbol of joy and good health. The humming bird is the only bird that can fly backwards. This is a reminder that the past cannot be changed but that it does teach us lessons. This new logo is used to show that joy can be found in any circumstance.